Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. read more @ https://yoast.com/what-is-cornerstone-content/
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by Paras Chopra "Long landing pages v/s short landing pages is a debate that is as old as the Internet itself. " A good read to explain why 'less is more' in terms of getting a better engagement level from that landing page. A small part of the Landing Page Optimization: the Complete Guide a… Continue reading Does your landing page collect emails? A shorter page may increase signups by 13%
This is not an exhaustive list but covers some of the basics for an SEO Checklist. http://www.razorsocial.com/seo-checklist/ Ian Cleary is the Founder of RazorSocial and is super passionate about helping people leverage tools and technology to improve effectiveness of your social media presence.
Use Google Analytics to Track Results Taken from the post @ http://moz.com/blog/google-author-photos In the Search Engine Optimization report in Google Analytics, you can track click-through rates for all of your impressions in Google's search results. Simply select CTR from the site usage drop-down. You can even use the "Compare to past" feature to compare… Continue reading Use Google Analytics to Track Results
From the referenced post: "Customer reviews are a fundamental part of your local marketing efforts and online reputation. If you can get enough good ones, they can go a long ways. A slew of good reviews can boost both your local search ranking as well as click-through rate (CTR), which should ultimately lead to converting… Continue reading 10 Customer Review Building Tips for Google+ Local